The Advertiser Post Back Specification provides a means for an advertiser to update lead information in LeadConduit, after the lead has been received. This method is performed via an HTTP/HTTPS post.
There are two primary uses for this:
- Returning a lead (marking it bad) after it has been delivered.
- Updating/Adding additional information to campaign field(s).
To get campaign-specific details on posting back lead information, click on the Post-back Documentation link on the campaign's main overview page (under the Campaigns tab).